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Case Study

Tune Grock: 360° Artist Growth

A dynamic music platform built for emerging artists to grow their careers through structured feedback, audience-building tools, and performance insights.

Tunegrock Landing Page

Project Goals

  • Help artists transition from demo creation to the public spotlight.
  • Provide professional-level feedback using a blend of human expertise and AI.
  • Offer comprehensive tools to organize, promote, and monetize their music.
  • Build a fanbase that artists truly own, not just rent from other platforms.

The Problem

Most music platforms focus solely on exposure, neglecting artist development. Independent artists often lack access to genuine feedback from professionals, user-friendly tools for scheduling and promotion, and true ownership over their fanbase and data.

Our Solution

We developed Tune Grock, a comprehensive full-stack artist development platform. Its core features include:

  • A hybrid Human + AI Feedback System for in-depth song critiques.
  • An "Upload Vault" for securely organizing demos, lyrics, artwork, and final tracks.
  • An intuitive EPK (Electronic Press Kit) Builder for creating professional digital kits.
  • Integrated Promo & Monetization Tools, including fan gifting and growth analytics.
  • A tailored Artist Dashboard with tiered plans designed for different growth stages.

Challenges & Solutions

Balancing Power with Simplicity

Challenge: Integrating numerous powerful features without creating a cluttered or overwhelming user interface.
Solution: We leveraged Tailwind CSS for a clean design system and Framer Motion for smooth, responsive frontend animations that guide the user.

Building a Reliable Critique Workflow

Challenge: Creating a dependable system for both human reviews and automated AI analysis.
Solution: We implemented a queue-based system for human reviewers combined with a FastAPI backend for asynchronous AI audio analysis.

Recurring Payments in NGN

Challenge: Implementing subscription plans (Pro/Premium) with recurring billing in Nigerian Naira.
Solution: We integrated Paystack's robust API, which fully supports recurring payments for both monthly and yearly subscription tiers in NGN.

What’s Next

Future plans include adding 1-on-1 coaching for Premium artists, expanding Fan Gifting to support USD, introducing AI-powered mastering tools, and launching TuneGrock TV for content production.

Interested in a similar project?

If you’d like us to build something like this for your startup or business, we'd love to chat.

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